AI Week 2025 | Trademark Fundamentals and Searching

Join the Georgia Tech Library online Wednesday, Oct. 15 from 2 to 3 p.m. for the third event in AI Week 2025, Trademark Fundamentals and Searching.

This event led by Jason Lott, Managing Attorney for Trademarks Customer Outreach at the United States Patents and Trademarks Office (USPTO), will include a discussion about what all entrepreneurs, small businesses, and start-ups should know about trademarks. We will discuss what trademarks are, the benefits of federal trademark registration, and the basics of the registration process. 

Participants will also learn why it’s so important for any new business to select a trademark that is both federally registrable and legally protectable. Attendees will close out the discussion with a question-and-answer session and direct you to free resources from the USPTO.

Highlights include the: 

• Difference between TM, SM, and ®;
• Importance of selecting a strong trademark;
• Importance of conducting a clearance searching before filing;
• Fundamentals of the federal trademark application requirements; and
• Practice of finding free and reduced-price legal services

This live webinar is intended for business owners and individuals interested in learning more about trademarks.

About Jason Lott
Jason Lott is the Managing Attorney for Trademarks Customer Outreach at the USPTO, where he specializes in helping small business owners understand trademarks and the federal trademark registration process. He conceptualizes and delivers educational content using live presentations, creative videos, and other multimedia platforms. He also presents to experienced practitioners on advanced trademark topics, providing them the tools and expertise to better serve their clients. Jason began his career at the USPTO in 2000 as a trademark examining attorney.

ABOUT AI WEEK 2025
The Library’s AI Week 2025 is a mix of panel discussions and seminars aimed at celebrating and investigating the myriad ways researchers, students and faculty harness the burgeoning technology. To learn more about other events in the series, click here.